Mortgage Mavericks

Maximizing Social Media and Content Strategy in the Mortgage Sector

May 29, 2024 Ash Borland

This episode from the Mortgage Mavericks show features Chris Target from Social for Brokers. It covers topics such as strategies to increase followers on social media, dealing with overthinking about audience's perceptions, and getting the maximum benefit from your content. Chris advises mortgage brokers to engage their clients on social media from the initial interaction and make content work harder for them. He emphasizes on regular, creative and relatable content put out there for visibility while also maintaining a more personalized one-on-one interaction.

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